Combining high fashion with high protection, Coolibar is setting a new standard in clothing.

NEW YORK, NY - September 5, 2024--Coolibar, the world leader in sun-protective clothing, today is set to make history as the first brand of its kind to be featured at New York Fashion Week (NYFW) next week. This groundbreaking appearance at Runway 7 highlights Coolibar's commitment to merging fashion with function, showcasing its stylish, UPF 50+ clothing that meets and exceeds the highest sun protection standards.

👀 Did you catch our @TimesSquareNYC #ad before today's @Runway7Fashion #NYFW24 show!?! pic.twitter.com/rE86NG5jLk

— coolibar (@Coolibar) September 5, 2024

Coolibar will exhibit its Coolibar x Mott50 line, a sophisticated assortment offering everyday luxury. The line flaunts beautiful silhouettes crafted from our top-rated UPF50+ fabrics.

Runway 7, known for spotlighting established and indie brands, is the perfect platform for Coolibar to showcase its latest collection. Including a sun-protective brand like Coolibar at NYFW marks a significant shift in the fashion industry, where health-conscious and environmentally-friendly fashion is increasingly in the spotlight.

Coolibar's participation in NYFW is more than just a milestone for the brand—it's a signal of a broader trend toward incorporating wellness into everyday fashion. As more consumers become aware of the dangers of UV exposure, the demand for sun-protective clothing is expected to grow, with Coolibar leading the charge.

At this year's NYFW, Coolibar is set to present a collection that embodies elegance and practicality. With their garments designed for all-day wear, Coolibar is perfect for those who lead active lifestyles but refuse to compromise on style or safety. Their versatile collection includes everything from chic swimsuits to sophisticated resort wear designed to protectthe skin without sacrificing aesthetics.

"Runway 7 is not just a runway show. It's a celebration of culture and innovation coming together," said Diane Vara, director of public relations for Runway 7 LLC. "Season 7 marks a special milestone for us, and our team is thrilled to present a showcase that embodies creativity and elegance."

Founded on a mission to protect the world from the sun's harmful UV rays, Coolibar is recognized for its dedication to quality, safety, and elegance. As the first brand to receive The Skin Cancer Foundation's Seal of Recommendation, Coolibar pioneered sun-protective fashion. Their innovative designs, which offer broad-spectrum sun protection, have become essential for anyone seeking stylish yet safe wardrobe options.

Coolibar x Mott50 will hit the runway on Thursday, September 5, at 3 p.m. ET at Sony Hall. Runway 7 shows will be held Sept. 4 - 8 during New York Fashion Week, highlighting 150 designers from 15 countries.