Embracing Sun Safety at the Nish Outrigger Challenge: A Coolibar Experience

When Elijah Bodansky, Coolibar’s Category Manager for the Fishing and Boating collection, arrived at the Nish Outrigger Challenge on Virginia Key, he was met with a sight that surpassed all expectations. Over 400 paddlers, their families, and fans from across the U.S. and beyond gathered to celebrate the spirit of competition and camaraderie. But amidst the racing excitement, Coolibar's mission was clear: helping outdoor enthusiasts stay safe under the sun.

A South Florida native, licensed Coast Guard captain, and lifelong water lover, Elijah was the perfect representative. With a personal connection to sun safety—both his parents, grandparents, and many family members have battled skin cancer—Elijah’s role at Coolibar means more than overseeing a product line. “My mission is to protect people who love the water from sun-related skin conditions, so they can do more of what they love safely,” he says.

Capturing the Heart of the Nish Outrigger Challenge

As a major event sponsor, Coolibar’s presence was designed with purpose. Elijah and his team didn’t just set up a booth—they immersed themselves in the event, providing:

• Nearly 100 UPF 50+ volunteer shirts
• Sun caps and customized silent auction donations
• Beach cabanas and umbrellas to protect spectators

“The size of the event, with hundreds of passionate paddlers in one place, was incredible,” Elijah recalls. “It’s rare to find that level of competition combined with such an open, supportive environment. Everyone was genuinely excited to help each other, lending paddles or sharing supplies if needed. You could just feel the love and unity.”

Finding Meaning in Sun Safety

Seeing families and athletes explore Coolibar products was a moving experience for Elijah, who met several skin cancer survivors during the event. These individuals shared stories of resilience; stories of their return to the outdoor activities they love without fear of sun exposure. Many thanked Coolibar for helping them get back to the outdoor activities they are passionate about, from paddling to fishing to golfing.

“Knowing that our products help real people stay safe in the sun, doing what they love, is incredibly rewarding,” he said. “It’s what fuels me as a category manager.”

Showcasing Coolibar’s Sun Protection Innovation

One of the most popular items at the event was Coolibar’s collection of accessories and headwear, with sun hats, sun gloves, and sleeves selling out fast! These pieces allow paddlers to begin protecting themselves as soon as the style is in their hands, whether they’re entering the water or coming from the beach.

• Stevie Ultra Sun Hat - A favorite for stylish, broad-brim protection.
• MaxShield Multi-Sport Fingerless Gloves - Offering excellent hand coverage for paddlers.
• Men’s Andros Fishing Tee - Engineered for water sports with advanced cooling and moisture-wicking.

Elijah also highlighted the special features that set Coolibar apart—such as the vibrant yellow in the 2024 collection, which provides visibility for water sports enthusiasts. “Wearing our bold yellow top isn’t just sun-safe, it’s a safety measure for those on smaller watercraft like canoes, paddle boards, and kayaks.”

A Personalized Approach to Sun Protection

Throughout the event, Elijah and his team educated attendees on how to build sun-safe outfits with Coolibar pieces to achieve full coverage. Some athletes came wearing just a T-shirt and shorts but left understanding how to layer items like the Backspin Performance Sleeves or Stevie Ultra Sun Hat for complete protection.

Reflecting on Coolibar’s Impact

The Nish Outrigger Challenge offered Coolibar an invaluable chance to connect with dedicated paddlers and outdoor enthusiasts, allowing the message of sun safety to reach new communities. “We had the opportunity to engage with people from all over—from New Jersey and California to Europe and the Caribbean,” Elijah shared. “They’ll bring their Coolibar experience home, sharing sun-safety insights with their own communities.”

Join the Coolibar Movement

The Nish Outrigger Challenge was more than an event; it was a testament to Coolibar’s mission. We’re committed to creating gear that enables families, athletes, and everyone who loves the outdoors to live safely under the sun. Protecting your skin shouldn’t be a burden—with Coolibar, it’s an opportunity to show off your own personal style in comfort!