Does Coolibar UPF 50+ Protection Ever Wash Out?

Never. Coolibar’s UPF 50+ protection is designed to last for the entire life of each garment. As the world leader in UPF 50+ fabric technology, we’re committed to providing the highest level of sun protection available. By embedding sun-blocking minerals directly into our fabrics, we create a long-lasting defense that blocks 98% of UV rays. This protection, combined with a uniquely tight weave, ensures that Coolibar garments provide superior sun protection that doesn’t wash out, wear off, or fade. Every fabric is rigorously tested to meet American and international standards, and our products are dermatologist-recommended worldwide.

Why Coolibar Protection Lasts Through Washes, Wear, and Sun Exposure

Unlike traditional fabric finishes that may wash out over time, Coolibar garments use a permanent protection approach. In select fabrics, we infuse minerals like titanium dioxide and zinc oxide, which naturally reflect UV rays, directly into the fibers. This ensures our fabrics maintain UPF 50+ protection through washing, chlorine, saltwater, and sun exposure. Combined with durable weaving techniques, the sun-protective minerals form a barrier against harmful UV radiation, ensuring Coolibar’s UPF 50+ protection stays effective for the entire life of the garment.

If you’re looking for tips to keep fabrics looking new, check out One Good Thing’s article on preventing color fading in the wash.

Tips for Extending the Life of Your Coolibar Garments

To help your Coolibar clothing last, try these easy care tips:

  • Wash in Cold Water: Washing with cold water keeps colors bright and helps prevent shrinkage.
  • Use a Gentle Cycle: A gentle cycle reduces fabric wear, helping your clothes stay in great shape longer.
  • Skip Fabric Softeners: Fabric softeners can weaken fibers over time, so it’s best to avoid them.
  • Line Dry When Possible: Air drying is gentler on fabrics and helps reduce fading caused by dryer heat.
  • Avoid Direct Sunlight: While Coolibar products are sun-protective, prolonged exposure to direct sunlight when not being worn can cause some color fading.

For more ways to care for your fabrics and prevent color fading, check out The Spruce’s article on keeping colors from fading.

Recommended Coolibar Products for Lasting Protection

Here are five Coolibar products crafted for both style and durability, each offering our reliable, rigorously tested UPF 50+ protection:

The Rigorous Testing Process: Ensuring Reliability and Consistency

Coolibar’s testing protocol is among the most comprehensive in the industry, with multiple standardized tests to account for factors affecting a fabric’s UPF rating during wear, such as fabric weave, shrinkage, stretching, and exposure to chlorine, saltwater, and laundry detergents. Here’s a breakdown of our testing protocol:

  1. Initial UVA/UVB Transmittance Test: Each fabric is first tested to measure its baseline UV protection.
  2. Real-Life Condition Simulations: We simulate heavy use by laundering the fabric dozens of times, exposing it to 100 units of simulated sunlight, and subjecting swimwear fabrics to chlorine.
  3. Re-Testing for Consistent Protection: After these exposures, we conduct a second UV transmittance test to ensure the garment still meets or exceeds UPF 50+ standards.
  4. Data-Driven Quality Assurance: Each sample has its own serial number, allowing us to track its performance over time. We save testing data for every fabric, dye lot, and production run, ensuring each garment offers consistent protection.

Tested to Global Standards

Our rigorous approach ensures that all Coolibar products meet or exceed regulatory laws in every country where they are sold. Each garment is tested to ensure reliable UPF 50+ protection that consistently performs under real-world conditions. Last year alone, we tested over 900 samples to guarantee that every item in our collection is up to Coolibar standards, offering you safe and effective sun protection season after season.


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